BrainPlus格丁尼亚诊所医疗品牌设计

为了使品牌更具相关性、被认可、提高知名度并更接近年轻受众,该项目面临着重新设计品牌形象和定位战略的挑战。通过了解BrainPlus格丁尼亚诊所悠久的历史、稳定、传统和忠诚的顾客,将其定义为一个全新的品牌,并对其视觉形象和宣传材料进行了重新设计。通过构建一种新的视觉语言,为顾客带来更多健康护理的宗旨,解决了潜在顾客和忠实粉丝的品牌信任问题,从而在营销市场树立了一个高知名度的品牌形象。

BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计

该医疗服务中心为低收入患者和大量移民提供医疗服务。因此,设计师充分传达了患者和医务人员的现状和需求,然后重新设计了标志系统,以反映品牌的愿景和价值观,同时尊重其历史。

BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计
BrainPlus格丁尼亚诊所医疗品牌设计

温和的紫与橘黄色搭配除去了诊所给人的冰冷印象,整体设计非常吸睛并同时保有专业形象。

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